SEO copywriting is much different from regular copywriting because with the former you have to satisfy the search engines so you can rank, plus you have to satisfy the people who read your copy. We’ll now jump right into what makes for good SEO copywriting.
SEO copywriting is about using all the elements related to your content that can help you get ranked better, and hyperlinks happen to be one of them. Be it external hyperlinks or internal, it’s important to realize the value of them and know how to leverage them for your own benefit. Regarding internal link structures, it’s best to only link to other pages within the same category and use keywords as your anchor text. When you have your inner pages linked in the most appropriate manner, you’ll automatically be helping your visitors get the most out of your content. Making things as easy as possible for your readers will encourage them to stay on your site. This arrangement, or structure, for internal linking will be scored much higher in terms of SEO. Make sure you have your ALT tags filled out, but don’t keyword stuff your ALT tag code. You probably know that you’ll need to get external backlinks to your sites if you want to rank in the engines. Yes, you can get traffic when someone follows a backlink. Good content with optimized pages plus backlinks is pretty much the formula for ranking well in the engines. It will help a little bit to bold your main keyword phrase in the first paragraph of the content. When you bold a certain word in the content, it automatically draws in the attention of the reader. You’ll also help the reader to know what’s important in your copy. Google and other search engines completely understand how human visitors see bold text and how it acts as a hook. You’ll gain a couple, or one, positive SEO points by doing that so it will of course help you. Being relevant will contribute to an enhanced and better reader experience, and that is what Google wants from you.
An experienced and professional copywriter will never pad high quality copy with words that have no useful purpose. Of course every word of the copy must be part of your plan for that sales page, in other words – it must be relevant. Just think about yourself, you probably don’t quite appreciate any content that is vague, off the intended topic or theme, etc. But that doesn’t mean you’re going to cut down on the content. The balance that exists between quantity and quality is an issue you’ll always have to face. A lot of people, and we agree, seem to recommend 400 words as a reasonable length. Whatever length you decide is appropriate is for you to decide, but assess the situation first. Of course there’s also the question of what you’re writing about, and keep in mind that some topics need more space for a good treatment. Overall, the best approach is to avoid making something long just to make it long.
If you write with the intention of helping your readers with great content, then all else will fall into place.
Good SEO copywriting isn’t rocket science, but it isn’t necessarily an easy task either. It requires work, effort, planning, and practice if you want to see the kind of results you’re looking for. Try to remember what you’ve read here, today, and get involved with it. See SEOPressor for more.