Sometimes you just get lucky with coming up with a domain name, but that is usually not the case. Naturally, the name you ultimately choose may make a huge difference with your market, but we think it really just depends on how much branding you plan to do. Let’s move forward and give some attention to criteria for domain names that will help your business.
There is nothing sweeter than stumbling upon a domain that is short and available. It is no secret among internet marketers that there can be huge resale value with the shorter URLs in a hot market. But these are out of the reach for most people because they are just not to be found unregistered. A longer domain is something you have to live with, but there are limits as to what is advisable. We all know the importance of the name, or URL, so do take your time and think carefully when you are doing the searches at your registrar. Not only that, even if you feel like selling it later on, you’ll get a better price for a short one.
One thing that really can sometimes make a huge difference is having credit card in hand when you are searching. Yes, you can lose your great domain if you think you can register it later on – happens more than you realize. Commit to only looking for domains when you know you can buy it on the spot if you find it.
Don’t think that a particular domain name will remain safe cause you had just a hard time finding it – others may have spent equal amount of time on it, so you never know.
URLs with hyphens are a thing of the past as well as using a number. Confusion and mistaken identities with the same sounding domain, less the numbers or anything else, is another thing to think about. You know how it is when you want to type a domain and it is just a pain to do. There is more trouble and risk of traffic loss than it is worth to have a hyphenated domain or one with some odd two or three number domains plus some words.
You can find something that will work, but just avoid getting discouraged if it takes you a few sessions to find something suitable. There is nothing worse than discovering a fabulous domain name, not registering it, and coming back to find out it is gone. Just be sure to take action on what you have learned, and you will make out just fine.